I help leaders understand why people choose/reject them or choose something else before they decide what to do next.
For more than 20 years, I’ve been brought into situations where the answer wasn’t obvious and getting it wrong had consequences.
I’ve solved growth, marketing and strategic problems across enterprise, government, not-for-profit and education. That breadth has taught me to look beyond what organisations already know and focus on something much more revealing: choice.
What people choose. What they reject. What they compare. Where doubt appears. What changes their mind. And what they choose instead.
I use those choices to help leaders get closer to the answer behind an important commercial question, without surveys, interviews or asking their audience what they think.
Because what people say they’ll do is useful. What they actually choose is considerably more so.
Bring me one consequential commercial question. We’ll spend 30 minutes getting underneath it, looking at the choices behind it and working out what you may be missing before you decide what to do next.