Andrew Shand
Commercial | Partnerships | Unforgettable experiences
About
Commercial and strategic leader with 20+ years’ international experience in brand strategy, partnerships and experiences, delivering complex, high-profile programs across Australia, Asia, Europe and the United States.
Combines commercial acumen, creative strategy and operational expertise across motorsport, automotive, luxury, major events, brand activation and customer experience. Works with global brands, senior executives and high net worth clients to turn commercial objectives into experiences that build relationships and deliver measurable business value.
Founder of The House of XYZ, with previous leadership roles across creative experience, luxury and brand businesses.
Seeking advisory and project-based opportunities across commercial partnerships, sponsorship, brand and customer experience, marketing, VIP hospitality and strategic projects.
Based in Sydney, Australia, with flexibility to travel internationally.
Services
Planning a brand activation, launch, hospitality program or customer experience? Work with Andrew to shape an experience that goes beyond the expected and delivers against your commercial objectives. What you'll get: Expert feedback on your concept, ideas to elevate the guest or customer experience, and recommendations on priorities, execution and where to invest for maximum impact.
Looking to attract sponsors, build strategic partnerships or get more value from existing relationships? Explore how to position your proposition, identify suitable partners and create opportunities that deliver value for both sides. What you'll get: An assessment of your partnership opportunity, advice on positioning and commercial value, and practical recommendations for approaching potential partners.
Have an idea, opportunity or business challenge you want to pressure-test? Bring it to Andrew for an independent perspective informed by two decades of international commercial and creative experience. What you'll get: Constructive feedback, alternative approaches, potential risks and opportunities, and clear next steps to move forward with confidence.
Services
Planning a brand activation, launch, hospitality program or customer experience? Work with Andrew to shape an experience that goes beyond the expected and delivers against your commercial objectives. What you'll get: Expert feedback on your concept, ideas to elevate the guest or customer experience, and recommendations on priorities, execution and where to invest for maximum impact.
Looking to attract sponsors, build strategic partnerships or get more value from existing relationships? Explore how to position your proposition, identify suitable partners and create opportunities that deliver value for both sides. What you'll get: An assessment of your partnership opportunity, advice on positioning and commercial value, and practical recommendations for approaching potential partners.
Have an idea, opportunity or business challenge you want to pressure-test? Bring it to Andrew for an independent perspective informed by two decades of international commercial and creative experience. What you'll get: Constructive feedback, alternative approaches, potential risks and opportunities, and clear next steps to move forward with confidence.