I enable challenger brands to outperform incumbents through sharper commercial strategy and relentless execution.
I’m Managing Director (CEO) at Riverside Greetings and also work as a Non-Executive Director and adviser to challenger brands. My focus is commercial performance: sharpening strategy, improving execution, spotting where growth is being missed and helping businesses outperform incumbents. My career has included senior roles with Tetley, Virgin, Avery Dennison and Hallmark, alongside hands-on experience building and reshaping smaller challenger businesses. I also chair a charity, which has given me a different perspective on governance, leadership and delivering results where resources are constrained and purpose matters. If you’re facing a commercial challenge, weighing a growth decision or trying to strengthen your competitive position, book a session and we’ll get into it.