Alice Robinson
I help business owners figure out what marketing is actually worth paying for.
Marketing shouldn't require you to guess where your money is going—or whether it's working.
I help business owners step back, look at the big picture and make smarter marketing decisions. Whether you're unsure where to spend your next $5,000, frustrated with an agency, launching something new, or simply wondering why your marketing isn't producing what you expected, I can give you an experienced outside perspective.
My background spans healthcare marketing, brand strategy, advertising, public relations, digital marketing, research and agency leadership. I've managed significant marketing budgets, led marketing teams and worked with organizations ranging from established companies to small businesses. I've advised more than 100 businesses.
Bring me the marketing problem you're trying to solve. We'll figure out what matters, what doesn't, and what you should do next.
Services
Are you spending money on marketing without knowing whether it's working? Bring your current marketing activities, budget, advertising proposals or agency recommendations. We'll look at where your money is going, what you're trying to accomplish and whether your investment makes sense for your business. We'll identify opportunities to stop, start, continue or rethink your marketing efforts.
Have a marketing decision you are stuck on? Bring it to me. Maybe you are considering an agency, advertising opportunity, website project, social media strategy, sponsorship, or rebrand for a new marketing channel. I'll help look at the situation from an expert marketing perspective and identify the questions you should be asking before you spend the money. You'll leave with a clearer direction and specific next steps.
You've got a business. You've got marketing happening. But you're not sure what should happen next. Before our session, you'll provide information about your business, customers, current marketing and goals. During our session, we'll identify your biggest marketing opportunities, clarify priorities and determine where your time and budget should go. You'll leave with a prioritized marketing action plan rather than a list of generic marketing ideas.
