I help innovation teams design solutions that feel ethical and human, not just profitable
5.0(1 Reviews)I’m a Founder, Product Designer, and Strategic Foresight Facilitator, working with UX, product, and innovation teams to integrate emerging technologies into design grounded in ethics and human-centred principles. I help organisations navigate sustainable product development using systems thinking and clarity-first approaches.
I specialise in strategic design consulting, Service and UX design services, creative leadership coaching, and team facilitation. I work with creative leaders and brands to align emerging shifts with their values so they can commit confidently to the right direction.
Book a private intro video call so we can discuss your biggest challenge and how I can help you overcome.
Zhenya Zerkalenkov
Verified
“I had a really valuable session with Alexandra to think through the direction of my digital business, and I was genuinely impressed by the way she approached it. She asked thoughtful, precise questions that helped me get much clearer on what I actually want to build, where I see the business going in the future, and perhaps most importantly, how I want to feel while and after building it. Rather than telling me what I should do, she created the right space and structure for me to arrive at clearer answers myself. And that is probably what I appreciated most about working with Alexandra. She is calm, extremely focused and highly structured, and she has a great ability to turn something that can feel vague or overwhelming into something you can actually think through. She also brings useful tools and frameworks into the conversation, so it isn't just an interesting discussion. You leave with something you can actually work with. At the same time, Alexandra is incredibly approachable and warm. There is a rare combination of professionalism and genuine human presence in the way she works. I never felt like I was being “consulted” from a distance. It felt like I was having a thoughtful conversation with someone who genuinely cared about understanding what I was trying to create. My business is an extremely personal project and something very close to my heart, so trust matters enormously to me. After our conversation, I came away thinking: this is someone I would genuinely entrust with my business. So if you're looking for someone who can bring clarity, structure and strategic thinking to something that matters deeply to you, while still making the process feel human and enjoyable, I would absolutely recommend working with her.”