I help healthcare founders land their first 10 health system customers.
I've spent 15+ years in healthcare IT and, along the way, have learned how health systems buy and integrate technology, and why so many founders selling into them get it wrong. I've deployed solutions in both community hospitals and large IDNs, run multi-million-dollar programs, and advised C-suite leaders on enterprise IT strategy. I know the organizational challenges, the budget cycles, and who actually signs the check. Most founders selling into healthcare (or any large enterprise) don't. They're spending their time talking to the wrong person, at the wrong time, about the wrong thing. Now I work with founders and sales leaders trying to break into healthcare and other enterprise markets. I teach the internal dynamics. Who really makes the buying decision. What the financial pressures look like. How buyers actually evaluate your offerings.
Views are my own, not my employer's. I don't share confidential information and abide by all professional codes of conduct.
You're selling into healthcare and need advice on the go-forward motions. We'll do a pitch review, validate your positioning, and your ICP. You leave with a sharper read on where deals are dying and what to fix first.
We spend an hour walking through the account, the committee, the buying process, and the specific objections you'll hit. You leave with a working strategy: who to target, what to lead with, where the deal is most likely to die, and how to position to win.